{"id":4003,"date":"2010-11-01T05:55:11","date_gmt":"2010-11-01T10:55:11","guid":{"rendered":"http:\/\/m.ammoth.us\/blog\/?p=4003"},"modified":"2010-11-01T09:47:00","modified_gmt":"2010-11-01T14:47:00","slug":"hatherly-on-hadid-and-schumacher","status":"publish","type":"post","link":"http:\/\/m.ammoth.us\/blog\/2010\/11\/hatherly-on-hadid-and-schumacher\/","title":{"rendered":"hatherly on hadid and schumacher"},"content":{"rendered":"<p>At <em>Mute Magazine<\/em>, Owen Hatherly <a href=\"http:\/\/www.metamute.org\/en\/articles\/zaha_hadid_architects\">picks at tensions<\/a> in the rhetoric and built work of Zaha Hadid Architects, with a particular emphasis on both the claims Patrick Schumacher makes about parametricism as a new avant-garde and the <a href=\"http:\/\/www.dezeen.com\/2010\/10\/18\/evelyn-grace-academy-by-zaha-hadid-architects\/\">Evelyn Grace Academy<\/a> in London, one of ZHA&#8217;s recent buildings. \u00a0Though it is not entirely representative of the full thrust of the piece, I found this particular paragraph insightful:<\/p>\n<blockquote><p>Nonetheless, there&#8217;s at least a few signs that [parametricism] really is an avant-garde, most notably the fact that many digital designers want absolutely nothing to do with the term, considering Schumacher a mere\u00a0<em>arriviste<\/em> who has co-opted the digital underground. The architect Daniel Davis wrote on the blog\u00a0<em>Digital Morphogenesis<\/em> that, rather than truly entering into a design with the machines and programmes, Hadid and Schumacher created a design in a top-down, artistic manner, as much as any other architect would. \u2018Whether ZHA uses a parametric model to generate the construction drawings of their signature is meaningless because the design was generated through a different medium. So Parametricism in this weird double-talk is Schumacher&#8217;s attempt to associate ZHA (and even claim the ZHA created) a movement with which they have nothing to do. Stick at what you are good at Schumacher, making money, and let the third generation show you what this \u2018revolution&#8217; is really about.&#8217;\u00a0In its combination of claiming the term for an unacknowledged underground, political sniping and sectarianism, a statement like this is perhaps the nearest proof that there really is an avant-garde called Parametricism, although perhaps Schumacher has little to do with it.<\/p><\/blockquote>\n<p>Read the whole piece <a href=\"http:\/\/www.metamute.org\/en\/articles\/zaha_hadid_architects\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Mute Magazine, Owen Hatherly picks at tensions in the rhetoric and built work of Zaha Hadid Architects, with a particular emphasis on both the claims Patrick Schumacher makes about parametricism as a new avant-garde and the Evelyn Grace Academy in London, one of ZHA&#8217;s recent buildings. \u00a0Though it is not entirely representative of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10],"tags":[491,289,490,189],"class_list":["post-4003","post","type-post","status-publish","format-standard","hentry","category-architecture","category-asides","tag-owen-hatherly","tag-parametricism","tag-patrick-schumacher","tag-zaha-hadid"],"_links":{"self":[{"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/posts\/4003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/comments?post=4003"}],"version-history":[{"count":2,"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/posts\/4003\/revisions"}],"predecessor-version":[{"id":4008,"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/posts\/4003\/revisions\/4008"}],"wp:attachment":[{"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/media?parent=4003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/categories?post=4003"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/m.ammoth.us\/blog\/wp-json\/wp\/v2\/tags?post=4003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}