[Finals] Formative Evaluation
This text is adapted from John Krygier and Denis Wood’s Making Maps (2011, Guilford Press).
Ongoing formative evaluation is as simple as asking yourself whether the representation is achieving its goals throughout the process of making the representation. Formative evaluation implies that you will “re-form” the representation so that it works better, or maybe even dump it! It is never too late to bail if the representation is not serving your needs. It is a good idea to ask others to evaluate your representation as well: What do you think of these colors? Can you read the type from an appropriate distance? Does what is most important about the representation actually stand out?
Ask yourself:
+ Is this representation doing what I want it to do?
+ Will this representation make sense to the audience I envision for it?
+ How does the representation look when printed, projected, or viewed in the final medium, and what changes will make it better?
+ Are the chosen scale, framing, coordination system, and/or map projection appropriate?
+ Do the layout of the representation and interpretative annotations, including the legend, look good? Could they be adjusted to help make the representation look better and easier to interpret?
+ Does the most important information on the representation stand out visually? Does less important information fall into the background?
+ Is the representation too general or too detailed, given the intent of the representation?
+ Do chosen symbols, hatches, and patterns make sense? Are they legible?
+ Is the type appropriate, legible, and is its size appropriate, given the final medium?
+ Is color use logical and appropriate, and will the chosen colors work well in the final medium (printed, projected, etc.)?
+ Do I want a series of simpler representations, or one more complicated one?